Pricing guide · 2026
GoHighLevel pricing explained without the hype
Official HighLevel plans start at $97/mo (Starter), $297/mo (Unlimited), and $497/mo (Agency Pro). Compare those to the stack you would turn off — not to a single-feature tool.
Starter
$97/mo
or $970/year billed annually
Perfect for smaller businesses and solo marketers (official HighLevel Starter).
- 3 sub-accounts
- Unlimited contacts & users
- All core features (CRM, funnels, email/SMS*, calendars, courses, and more)
- 24/7 support
- 14-day free trial
Unlimited
$297/mo
or $2970/year billed annually
Built for growing agencies — unlimited sub-accounts (official Unlimited).
- Everything in Starter
- Unlimited sub-accounts
- Rebill phone & email (no markup)
- Basic API access
- 14-day free trial
Agency Pro
$497/mo
or $4970/year billed annually
For SaaSpreneurs & agencies who want SaaS Mode (official Agency Pro).
- Everything in Unlimited
- SaaS Mode + automated sub-account creation
- Rebill phone & email with markup
- User/agent reporting
- Advanced API access
• SMS, phone, email sending, and AI features have usage-based charges on top of the subscription.
• No long-term contract — month-to-month; upgrade/downgrade anytime.
• All listed plans include unlimited contacts and unlimited users.
Core features on HighLevel plans
From HighLevel’s pricing page — usage-based items (SMS, calling, AI) are marked with industry-standard usage fees.
- Website & funnel builder
- CRM & pipelines
- Email + SMS marketing*
- Inbound & outbound calling*
- Unified conversations
- Workflow automation
- Forms, surveys & quizzes
- Booking calendars
- Payments & invoicing
- Courses & communities
- Social media management
- Custom dashboards & reporting
- Conversation / Voice / Content / Funnel / Reviews AI*
Typical multi-tool stack vs GHL
Illustrative ranges — your numbers will differ. Use this to decide whether consolidation is the real product.
Fragmented stack (example)
- Funnel / page builder$97–297/mo
- Email platform$50–300/mo
- SMS / phone$30–100+/mo
- Calendar booking$8–20/mo
- CRM$50–200+/mo
- Automation glue$20–50/mo
Often $250–800+/mo before agency tooling
GoHighLevel
- Starter (default 1-business comparison)$97/mo
- Unlimited (multi-location / agency)$297/mo
- Agency Pro (SaaS Mode)$497/mo
- SMS / phone / AI usagevariable
Compare one company to $97 first — not $297 or $497
How GHL compares on price posture
| Platform | Typical cost | Note |
|---|---|---|
| HubSpot Marketing Hub Pro | from ~$890/mo | Plus onboarding & contact tiers |
| Podium Core / Pro | ~$399–$599/mo quote | Inbox, reviews, messaging specialty |
| ClickFunnels + CRM + SMS stack | often $300–800+/mo | When you add missing tools |
| Pipedrive + marketing tools | seats + add-ons | CRM alone doesn’t replace campaigns |
| Systeme.io Unlimited | $97/mo | Budget all-in-one; lighter CRM/SMS/agency |
| GoHighLevel | $97–$497/mo | Compare one business to Starter $97 first |
Dig into specific switch decisions: Systeme.io, ClickFunnels, HubSpot, Podium, Pipedrive, Monday.com.
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Use one live lead source as your test. If that works, the plan math gets obvious.
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Migration tips, pricing notes, and product changes that help you decide when switching to GoHighLevel is worth it.